who's will?

Mayer began directing for Vans at 14 while still in high school, traveling the world with their professional snowboarders, skaters and surfers.

Now based in both Los Angeles & New York, Mayer has been in post-production on a feature-length documentary. He was the youngest director to be named one of Shots' Rising Stars for 2018.

Other film projects include “I Don't Know” created in partnership with BadBadNotGood & WeTransfer, which won a UKVMA and screened at SXSW 2019.

Informed by his documentarian background, Mayer’s work aims to explore the human condition in an authentic and empathic manner.

Attempts to define his work might result in phrases like “high-art doc-narrative hybrid,” but ultimately, each piece he makes aims for emotion and honesty, infused with a bit of the unknown.

Will is a director signed to Stink Films as well as a co-founder of Better Half.

Clients: Nike, Google, Equinox, Disney, Vans, Uber, New Balance, AirBnb, Samsung, Gatorade, Converse, PayPal, Fender, Redbull, Freeform, WeTransfer, BMW, Skoda, MillerCoors, Saint Archer, Axe, John Elliott, Lycored, Korres, Seea, and KIND.

Agencies: Weiden & Kennedy, 72 & Sunny, Droga5, Leo Burnett, Preacher, VML, FCB Chicago, Fallon, Octagon, Code & Theory, Freeride, B-Reel, and Crispin Porter Bogusky.