who's will?

Mayer began directing for Vans at 14 while still in high school, traveling the world with their professional snowboarders, skaters and surfers.

Now based in both Los Angeles & New York, Mayer has been in post-production on a feature-length documentary. He was the youngest director to be named one of Shots' Rising Stars.

Beyond directing, Mayer consulted as a VP at Equinox throughout 2019 and led the creation of their at home content studio Variis. He is also the Founding Partner of Better Half, a mobile-first creative studio based in LA & NYC.


Clients: Nike, Google, Equinox, Disney, Vans, Uber, New Balance, AirBnb, Samsung, Gatorade, Converse, PayPal, Fender, Redbull, Freeform, WeTransfer, BMW, Skoda, MillerCoors, Saint Archer, Pandora, Axe, John Elliott, Lycored, Korres, Seea, and KIND.

Agencies: Weiden & Kennedy, 72 & Sunny, Droga5, Leo Burnett, Preacher, VML, FCB Chicago, Fallon, Octagon, Code & Theory, Freeride, B-Reel, and Crispin Porter Bogusky.


Stink Films