WHM

Will Mayer is a New York based creative, founder & advisor. 





Currently:

Vice President leading global creative & brand for Equinox.
Co-Founder of studio Better Half.
Investor & Advisor to start-ups such as Bilt Rewards Paceline.
Director in the Directors Guild of America.





Selected Awards: Forbes Next 1000, Cannes Lions, Webbys, YouTube Works, Addys, UKMVA.

Selected Clients:
Airbnb, Amazon, Apple, Axe, Bayer, Bilt, BMW, Bolt Threads, Converse, Disney, Everlane, Equinox, Facebook, Fender, Freeform, Gatorade, Google, Habitas, Hinge, Hims, John Elliott, KIND, Korres, MillerCoors, Netflix, New Balance, Nike, Match Group, Pandora/SiriusXM, PayPal, Playboy, Redbull, Rothys, Saint Archer, Samsung, Skoda, Soul Cycle, Spotify, Uber, Vans, Vogue, WeTransfer.
Recent:

  1. Equinox
  2. Bilt Rewards
  3. Better Half

Special Projects: 

  1. Trash Talk “Tangle”
  2. Sea Pilgrim
  3. Shaun White
  4. BADBADNOTGOOD

Campaigns:

*Available upon request



Helped create and launch Bilt Rewards, the first ever credit card that lets you earn points on rent with no fee. 

Functioned as advisor, investor and ECD - working with co-founders Ankur and Zoe. Together we created the brand, launched the product into the world, built up the marketing team, and celebrated some of the best press any new startup could hope for. 






Concepted and created full unboxing experiance



Put together and threw launch Party with A$AP Rocky, Mayor Eric Adams, Floyd Mayweather, etc... The first event of its kind at the SUMMIT in New York City. 













Will Mayer is a New York based creative,
founder & advisor.

Currently:

Vice President leading global creative & brand for Equinox.
Co-Founder of studio Better Half.
Investor & Advisor to start-ups such as Bilt Rewards.
Director in the Directors Guild of America.



Selected Awards:
Forbes 1000, Cannes Lions, Webbys, YouTube Works, Addys, UKMVA.

Selected Clients:
Airbnb, Amazon, Apple, Axe, Bayer, BMW, Bolt Threads, Converse, Disney, Everlane, Equinox, Facebook, Fender, Freeform, Gatorade, Google, Habitas, Hinge, Hims, John Elliott, KIND, Korres, MillerCoors, Netflix, New Balance, Nike, Match Group, Pandora/SiriusXM, PayPal, Playboy, Redbull, Rothys, Saint Archer, Samsung, Skoda, Soul Cycle, Spotify, Uber, Vans, Vogue, WeTransfer.


Some things.

Recent:

  1. Equinox
  2. Bilt Rewards

Special Projects:

  1. Trash Talk “Tangle”
  2. Sea Pilgrim
  3. Shaun White
  4. BADBADNOTGOOD

Campaigns:

*Available upon request




©2022
willhmayer@gmail.com
© 2022
willhmayer@gmail.com