WHM

Will Mayer is a New York based creative, founder & strategist. 





Currently:

Vice President leading global creative & brand for Equinox.
Co-Founder of studio Better Half.
Investor & Advisor to start-ups such as Bilt Rewards &  Paceline.
Director in the Directors Guild of America.




Selected Awards: Forbes 30 Under 30, Forbes Next 1000, Clios, Cannes Lions, Webbys, Clios, YouTube Works, Addys, UKMVA.

Selected Clients:
Airbnb, Amazon, Apple, Axe, Bayer, Bilt, BMW, Bolt Threads, Converse, Disney, Everlane, Equinox, Facebook, Fender, Freeform, Gatorade, Google, Habitas, Hinge, Hims, John Elliott, KIND, Korres, MillerCoors, Netflix, New Balance, Nike, Match Group, Pandora/SiriusXM, PayPal, Playboy, Redbull, Rothys, Saint Archer, Samsung, Skoda, Soul Cycle, Spotify, Uber, Vans, Vogue, WeTransfer, Will Smith, Yeezy.
Recent: ︎
  1. Equinox
  2. Bilt Rewards
  3. Better Half

Special Projects: 
  1. Trash Talk “Tangle”
  2. Sea Pilgrim
  3. Shaun White
  4. BADBADNOTGOOD

Campaigns:

*Available upon request

Tangle is chaos. The film documents Trash Talk while on a week long tour throughout Japan. Utter sleep deprivation, culture shock and excessive drugs. We snaked through the streets, down flights of stairs and into the underground hardcore shows of Japan. Tokyo, Osaka, Nagoya and Enoshima blended together into one incoherent night. In these dark rooms, the polite and calm surface of Japan is ripped away. It is a study of these two worlds meetings. The jumping back and forth between the light and the dark show how these contrasting forces are actually interdependent.











Will Mayer is a New York based creative,
founder & advisor.

Currently:

Vice President leading global creative & brand for Equinox.
Co-Founder of studio Better Half.
Investor & Advisor to start-ups such as Bilt Rewards.
Director in the Directors Guild of America.



Selected Awards:
Forbes 30 Under 30, Forbes Next 1000, Cannes Lions, Webbys, Clios, YouTube Works, Addys, UKMVA.

Selected Clients:
Airbnb, Amazon, Apple, Axe, Bayer, BMW, Bolt Threads, Converse, Disney, Everlane, Equinox, Facebook, Fender, Freeform, Gatorade, Google, Habitas, Hinge, Hims, John Elliott, KIND, Korres, MillerCoors, Netflix, New Balance, Nike, Match Group, Pandora/SiriusXM, PayPal, Playboy, Redbull, Rothys, Saint Archer, Samsung, Skoda, Soul Cycle, Spotify, Uber, Vans, Vogue, WeTransfer.


Some things.

Recent:

  1. Equinox
  2. Bilt Rewards

Special Projects:

  1. Trash Talk “Tangle”
  2. Sea Pilgrim
  3. Shaun White
  4. BADBADNOTGOOD

Campaigns:

*Available upon request




©2022
willhmayer@gmail.com
© 2022
willhmayer@gmail.com