Leading all Creative and Brand for Equinox, reporting into Exec. Chairman Harvey Spevak
2023 CAMPAIGN - WE DON’T SPEAK JANUARY
On January 1, 2023 Equinox closed its doors to new members.
- 3.5 Billion organic impressions in first week
- Most web traffic in 24hr period in company history
- Broke company sales records for the start of January
- 504% lift in brand conversation compared to prior campaigns.
FORMS OF INTIMACY - EQUINOX x SOTHEBYS
Concepted, curated and executed a partnership with Sotheby’s to host an exhibit and benefit auction for Pride month.
Forms of Intimacy included more than 20 photographs from incredible queer artists such as Steven Klein, Willy Vanderperre, Laurence Philomène, Emmie America and Cherry Au Hon I. It seeks to celebrate disparate LGBTQIA+ photographic points of view. Taken as a whole, this selection of photography and artistic voices bring visibility and esteem to queer people across the spectrum of sexuality and gender, through brave, vulnerable, and, above all, intimate gestures.
EQUINOX YOGASTRONGCreated a campaign to re-launch Yoga at Equinox. Shot by Axel Morin
2022 CAMPAIGN - LIFE IS THE LUXURY
CRYPTOCo-led Web3 at Equinox. Helped to introduce crypto as a form of payment for memberships.